Leeds
Leeds girl has other plans
Working-class, Sikh Jatt, born into a culture with very firm ideas about what a woman like her was for.
Sukhvinder Javeed
She walked into rooms built to shrink her
And left them rearranged.
I never hid.
The book£19.98Big Brother UK, 2017Channel 5, series 18. She walked in on day one.
Day 12. She walked out the front door.The first housemate ever to leave that way.
Reading every person in that house within minutes, because I already could.
How she got here
The full storyMarried1995
The marriage nobody gave a chance
She married across religion before anyone was quick enough to tell her she couldn't. Thirty years on, people are still working out how it lasted.
Leeds Metropolitan University
Two babies, one degree
Postnatal depression nobody diagnosed, in a decade nobody discussed it. She put herself through university anyway.
Business2012
Leeds mum's invention lands in Tesco and Mothercare
She invented the MilkySnugz baby bottle comforter, flew to China to find a factory, and got it into Tesco, Mothercare and Toys R Us, with exports to the USA, Russia and South Africa. Theo Paphitis named it a Small Business Sunday winner in June 2013.
Awards2015
Entrepreneur of the Year
Named Entrepreneur of the Year at the British Indian Awards 2015.
After the house2023
She stopped asking
People queued up to tell her what to say, how to sit, when to soften. In 2023 she and her husband Imran launched SPHYNX Tequila. Its Cristalino Añejo took Bronze at the IWSC in 2025.
NowThe book
She wrote it all down
One book, where she finally wrote down how she sees what she sees.
Read the 33 Laws
The book
This book will ruin your excuses
You can thank me later. 33 Laws to Make a Hoe a Housewife: the framework for everyone who already knew something was wrong, and is finally ready to know what.
£19.98
Paperback. Hardback £28.00. Free UK delivery.
Which law are you breaking?
Twelve questions, five minutes. Find the pattern that's quietly costing you.