The Savage TruthMonday 11 September 1995No. 1995£19.98
Secret marriage
Married across religion when they told her not to.
From her book, page 160
Imran is Muslim. Sukhvinder is Sikh.
Sukhvinder Javeed
She walked into rooms built to shrink her
And left them rearranged.
The book 33 Laws to Make a Hoe a Housewife £19.98I never hid.
Her story
The Savage TruthThe 2000s, Harehills, LeedsNo. 2000£19.98
They told us it wouldn't last
I broke every rule.
From her book, page 21
Married outside expectation. Raised children while building empires. Walked through gossip, betrayal, religious condemnation and still stood tall.
We refused to give up.
SPHYNX, on their years in Harehills
The Savage Truth2012No. 2012£19.98
The Leeds mum's invention
Ambition recognises no expiration date
From her book, page 8
Small Business Sunday winner, 2013
The Savage TruthFriday 16 June 2017No. 2017£19.98
Big Brother walkout
I became the moment.
From her book, page 75
She walked out of the front door beside him.
Sukhvinder Javeed. Photo: her own
The Savage TruthMarch 2023No. 2023£19.98
SPHYNX Tequila
Her tequila empire was built between betrayals.
From her book, page 160
IWSC Bronze 2025
The Savage TruthNo. 33£19.98
On sale now
Unstealable. Unapologetic. Unforgettable.
The last page of her book, page 161
Get the book
Paperback £19.98. Hardback £28.00. Free UK delivery.
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How she got here
The full storyTheo Paphitis Small Business Sunday29 June 2013
MilkySnugz, a Small Business Sunday winner
Picked by Theo Paphitis, for the Leeds mum's baby bottle comforter.
HuffPost UK17 June 2017
‘Big Brother’: Sukhvinder Javeed walks out as husband Imran is evicted
As Imran climbed the stairs after his goodbyes, she rushed to his side and left too. So fast she missed her own Best Bits. They had always planned to leave together.
Read itThe Asian Today29 April 2015
Entrepreneur of the Year
At the British Indian Awards 2015.
The winnersScottish Licensed Trade News22 June 2023
Oak-aged Sphynx tequila launched to UK market by Big Brother couple
The Spirits Business16 June 2023
SPHYNX launches
Yorkshire Evening Post7 October 2023
Big Brother: Leeds entrepreneur Sukhvinder Javeed on reality TV fame and launching SPHYNX Tequila
Startups2023
Sphynx Tequila seeks to tempt Brits from shots to sips
Drinks International2023
New tequila Sphynx enters the agave market
Read itIWSC2025
SPHYNX Cristalino Añejo, Bronze
The resultSPHYNX Tequila12 May 2026
At the BCB Show 2026
The two of them behind their own stand, three years after the first bottle.
NowThe book
She wrote it all down
One book, where she finally wrote down how she sees what she sees.
33 Laws to Make a Hoe a Housewife
The book
This book will ruin your excuses
You can thank me later. 33 Laws to Make a Hoe a Housewife: the framework for everyone who already knew something was wrong, and is finally ready to know what.
£19.98
Paperback. Hardback £28.00. Free UK delivery.
Which law are you breaking?
Twelve questions, five minutes. Find the pattern that's quietly costing you.